Tower Of London

Project title – Raven’s Shop AR

Brief – “Attract boys and girls to ‘try’ on merchandise before they buy”

Creative – We tried to work with D’Fusion software in order create a solid face track but costings were prohibitive. The challenge then was to use the Kinnect software only to create a face track … quite a challenge but it worked. We oversaw the installation of two screen at either end of the store one with a knights experience designed for boys and one with a crown for the girls. The effects and uplift in sales have been notable as the AR pieces are the focal point of entry at the store.