Roche

Project title – Vienna Event AR

Breif – “Use Augmented Reality to engage an audience by making facts and figures memorable.”

Creative – A multi-camera, large screen experience which presented date, which at times was rather ‘stale’ or ‘boring’, in an innovative and engaging way. Results – Audience members were engaged and enthused by the experience. Throughout the industry, the 3 day event was remembered for the 20 minute presentation of data using Augmented Reality. Some members of the audience literally woke up during the AR presentation.