GSK

Project title – Alli

Brief – “Communicate how GSK’s weight loss drug ‘Alli’ helps control the amount of visceral and subcutaneous fat in the body, as well as how the subcutaneous fat affects the body’s vital organs.”

Creative – An on-body Augmented Reality simulation experience that began by revealing all of the user’s vital organs and fat distribution within their body. As fat levels began to rise, users were able to see the effects on their organs before the drug was introduced, the fat levels could then be seen to subside as the drug began to work.