Project title – Brand Film
Brief – “As part of the re brand and refurbishment of Crown Plaza they needed a film to sell the vision.”
Creative – As nothing existed we needed to work with the architect to bring the plans to life, we created a number of 3D animated sets and then filmed a series of actors in a green screen environment to bring the world to life. As the new style hotel is attracting a dynamic younger business audience we needed to take a highly visual approach to the film.