Arm & Hammer

Project title – Advance White

Brief – “To highlight the fact that Max Booster can be applied to any toothpaste”

Creative – Produce a slick 10” second commercial in keeping with previous TVC’s from the Arm and Hammer Range … But with a little bit more. We shot at Holborn Studios with table top expert Mark Emberton. Creative Agency Media Therapy loved the end result saying we added more polish to production than had been achieved before.