Allergan

Project title – Lapband AR

Brief – “To explain the procedure of placing a lapband we ‘opened’ the human body to explain the operation.”

Creative – Once again working with Chandler Chicco Companies, We created an on-body AR experience which outlined the difference between traditional gastric bypass surgery and the Lapband adjustable gastric banding system. The on-body experience saw a virtual representation of the user’s stomach being opened up before each procedure was virtually carried out in full.